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スポーツインストラクション・サービスのクオリティと顧客満足に関する研究
https://asahi-u.repo.nii.ac.jp/records/9245
https://asahi-u.repo.nii.ac.jp/records/9245881874ef-7e49-47a5-9e39-8f2f25d121e6
名前 / ファイル | ライセンス | アクション |
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kensupokiyou1_2737_2018 (781.1 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-07-13 | |||||
タイトル | ||||||
タイトル | スポーツインストラクション・サービスのクオリティと顧客満足に関する研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Study on the Analysis of Consumer Satisfaction and Service Quality of Sports Instruction for Children | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Sports Business | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Sports Instruction Service | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service Quality | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Consumer Satisfaction | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
簗瀬, 歩
× 簗瀬, 歩× 橋川, 恵介× 外山, 貴之 |
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所属 | ||||||
値 | 朝日大学保健医療学部健康スポーツ科学科 | |||||
所属 | ||||||
値 | 鈴鹿大学大学院国際学研究科国際社会専攻修士課程 | |||||
所属 | ||||||
値 | 鈴鹿大学大学院国際学研究科国際社会専攻修士課程 | |||||
書誌情報 |
朝日大学保健医療学部健康スポーツ科学科紀要 en : Bulletin of Dept. of Health and Sport Sciences, Asahi University 号 1, p. 27-37, 発行日 2018-03 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This study focused on the "Instruction Service" given to children in Mie Prefecture. The “Instruction Service” refers to the lesson programs that incorporate the playing of sports provided by a private sports facility. The aims of this study were to analyze the customer recognition of service quality, and to examine the relationships between service quality, customer satisfaction, and desire to continue and recommend the lesson programs among the users. A self-administered questionnaire survey was conducted by the parents of 205 children in 7 kids’ lesson classes in Mie Prefecture from September to October in 2017, and the data were collected. The main results were as following : 1) Service quality was derived from five factors (Lesson Effectiveness, Instructor Popularity, a Concrete Objective, Staff Communication Skill, and Trust and Confidence with the Service) 2) Lesson Effectiveness, Instructor Popularity, a Concrete Objective, Staff Communication Skill, and Trust and Confidence with the Service was shown to have a statistically significant effect on customer satisfaction. Especially, Lesson effectiveness and Instructor popularity were more influential as determining factors for customer satisfaction than the others. 3) As predicted, customer satisfaction was proven to significantly influence the degree of willingness to continue to use and recommend the facility. 4) Corporations have to think of creative ideas to make their lesson programs more effectual with more definitive outcomes, and their instructors should be aware of the importance of being approachable and responsive with customers. | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2433-8044 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA12825372 | |||||
論文ID(NAID) | ||||||
関連タイプ | isIdenticalTo | |||||
識別子タイプ | NAID | |||||
関連識別子 | 120006489482 | |||||
フォーマット | ||||||
値 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |