{"created":"2023-06-23T12:19:26.726071+00:00","id":10403,"links":{},"metadata":{"_buckets":{"deposit":"8deaf81c-48b2-4c48-9c87-a7dede1f6219"},"_deposit":{"created_by":21,"id":"10403","owners":[21],"pid":{"revision_id":0,"type":"depid","value":"10403"},"status":"published"},"_oai":{"id":"oai:asahi-u.repo.nii.ac.jp:00010403","sets":["46:182:390"]},"author_link":["13861","8302"],"item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2006-09-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"54","bibliographicPageStart":"35","bibliographicVolumeNumber":"21","bibliographic_titles":[{"bibliographic_title":"朝日大学経営論集"},{"bibliographic_title":"Asahi business review","bibliographic_titleLang":"en"}]}]},"item_10001_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Sung, Kijung"}],"nameIdentifiers":[{"nameIdentifier":"8302","nameIdentifierScheme":"WEKO"}]}]},"item_10001_description_12":{"attribute_name":"論文ID（NAID）","attribute_value_mlt":[{"subitem_description":"110006556344","subitem_description_type":"Other"}]},"item_10001_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"最近、インターネット技術の急速な発達と普及によりインターネットショッピングモールの市場規模が拡大され、2004年の日本のBtoB電子商取引市場規模は、102兆6,990億円に達した。これは前年の77兆4,320億円の33%増であり、昨年の前年比伸び率67.2%増に比べると鈍化しているものの、金額規模では25兆円を超える大きな伸びとなっている。このようなインターネットショッピングモール市場の急速な成長により同業種企業間の熾烈な競争の深化と同時に、新規顧客の誘致と既存顧客の効率的管理の必要性が重要な課題となっている。また、海外の先進ショッピングモール企業の日本国内への進出と海外ショッピングモール商品の日本国内への配送代行体制が整えるようになり、海外インターネットショッピングモールとの直接的な競争が現実化されている。そこで本稿では、CRMの概念的フレームワークと先進の海外インターネットショッピングモール企業の事例分析をふまえ、CRMを成功的に構築し、これをもとに新規顧客の創出はもちろん、優秀顧客の誘致、顧客ロイヤルティの増進及び生涯顧客化等の効率的なマーケティング戦略を展開できる方策の提示を主な目的とした。","subitem_description_type":"Abstract"}]},"item_10001_heading_23":{"attribute_name":"見出し","attribute_value_mlt":[{"subitem_heading_banner_headline":"研究ノート","subitem_heading_language":"ja"},{"subitem_heading_banner_headline":"NOTES","subitem_heading_language":"en"}]},"item_10001_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10012342","subitem_source_identifier_type":"NCID"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0913-3712","subitem_source_identifier_type":"ISSN"}]},"item_10001_textarea_24":{"attribute_name":"所属","attribute_value_mlt":[{"subitem_textarea_value":"松本大学総合経営学部"}]},"item_10001_textarea_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_textarea_value":"朝日大学経営学会\nAsahi University Academy of Business Administration"}]},"item_10001_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"成, 耆政"}],"nameIdentifiers":[{"nameIdentifier":"13861","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"9000257307816","nameIdentifierScheme":"CiNii ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/9000257307816"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-02-04"}],"displaytype":"detail","filename":"keiron21_3554_2006.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"keiron21_3554_2006","url":"https://asahi-u.repo.nii.ac.jp/record/10403/files/keiron21_3554_2006.pdf"},"version_id":"dee80ae8-74cc-4969-81ad-14937c45c24b"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"インターネットショッピングモール企業におけるCRM戦略の構築","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"インターネットショッピングモール企業におけるCRM戦略の構築"},{"subitem_title":"Construction of CRM Strategies in Internet Shopping Mall Firms","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"21","path":["390"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-02-04"},"publish_date":"2019-02-04","publish_status":"0","recid":"10403","relation_version_is_last":true,"title":["インターネットショッピングモール企業におけるCRM戦略の構築"],"weko_creator_id":"21","weko_shared_id":-1},"updated":"2023-12-19T06:02:04.352753+00:00"}