@article{oai:asahi-u.repo.nii.ac.jp:00013607,
 author = {簗瀬, 歩 and 西尾, 宏太良},
 issue = {2021-03},
 journal = {2021-03},
 month = {2021-03, 2021-10-09},
 note = {This study examines the management strategies for ski resorts to reinstate their ability    to attract customers through literature research. Following the industry structure analysis proposed by Porter, we determined that the ski resort industry is under threat from alternative services such as leisure and service industries. Therefore, the diverse value of skiing as a sport must be understood and promoted. According to the product life cycle theory, ski resorts appear to be late in maturity. The 14 life cycle innovations proposed by Moore are helpful. Moreover, the strategic direction proposed by Christensen provides deep insight into what customers are trying to fulfill through local activities. From these developments, the following specific strategies were proposed. The new value of ski sports must be explored and commercialized, such as combining it with exercise. Moreover, increasing the repeat rate of current users by enhancing the functions of ski areas and after-skiing activities or collaborating with nearby activities is important. Finally, brand power must be built by dramatically changing marketing activities and improving local service quality.},
 pages = {2021-03--2021-03},
 title = {スキー場の経営戦略に関する考察},
 volume = {2021-03},
 year = {}
}