{"created":"2023-06-23T12:14:07.498606+00:00","id":2457,"links":{},"metadata":{"_buckets":{"deposit":"286ee7e1-5dff-4105-95ef-f9850ce7456e"},"_deposit":{"created_by":19,"id":"2457","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"2457"},"status":"published"},"_oai":{"id":"oai:asahi-u.repo.nii.ac.jp:00002457","sets":["64:159"]},"author_link":["2916"],"item_10_creator_30":{"attribute_name":"教員氏名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"中畑, 千弘"}],"nameIdentifiers":[{"nameIdentifier":"2916","nameIdentifierScheme":"WEKO"}]}]},"item_10_date_36":{"attribute_name":"発行又は発表の年月","attribute_value_mlt":[{"subitem_date_issued_datetime":"2013-09"}]},"item_10_textarea_29":{"attribute_name":"業績分類","attribute_value_mlt":[{"subitem_textarea_value":"その他"}]},"item_10_textarea_31":{"attribute_name":"発行、発表雑誌等、又は発表学会等の名称","attribute_value_mlt":[{"subitem_textarea_value":"岐阜県教育委員会"}]},"item_10_textarea_35":{"attribute_name":"単著、共著の別","attribute_value_mlt":[{"subitem_textarea_value":"単独"}]},"item_10_textarea_42":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_textarea_value":"（概要）商業高校の新学習指導要領の新設科目「広告と販売促進」の指導内容に対応した講座として開催された。具体的には、大企業の販売促進事例を取り上げ、プロモーションミックスの考え方について解説した。また、広告計画の立案から広告効果の測定までのプロセスについてワークショップを行なった。菓子のキャンペーン提案を題材に、ターゲティングから広告コンセプトの立案、広告宣伝方法と起用タレントの設定を検討した。"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"metadata only access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_14cb"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"other","resourceuri":"http://purl.org/coar/resource_type/c_1843"}]},"item_title":"課題解決・専門性向上講座（高・商業）～広告と販売促進～","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"課題解決・専門性向上講座（高・商業）～広告と販売促進～","subitem_title_language":"en"}]},"item_type_id":"10","owner":"19","path":["159"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-02-20"},"publish_date":"2015-02-20","publish_status":"0","recid":"2457","relation_version_is_last":true,"title":["課題解決・専門性向上講座（高・商業）～広告と販売促進～"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2023-06-23T14:54:06.168950+00:00"}