{"created":"2023-06-23T12:14:07.983057+00:00","id":2468,"links":{},"metadata":{"_buckets":{"deposit":"a7a1818b-c4eb-47e4-8a62-3423755b1b43"},"_deposit":{"created_by":19,"id":"2468","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"2468"},"status":"published"},"_oai":{"id":"oai:asahi-u.repo.nii.ac.jp:00002468","sets":["64:159"]},"author_link":["2927"],"item_10_creator_30":{"attribute_name":"教員氏名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"中畑, 千弘"}],"nameIdentifiers":[{"nameIdentifier":"2927","nameIdentifierScheme":"WEKO"}]}]},"item_10_date_36":{"attribute_name":"発行又は発表の年月","attribute_value_mlt":[{"subitem_date_issued_datetime":"2014-05"}]},"item_10_textarea_29":{"attribute_name":"業績分類","attribute_value_mlt":[{"subitem_textarea_value":"学会発表"}]},"item_10_textarea_31":{"attribute_name":"発行、発表雑誌等、又は発表学会等の名称","attribute_value_mlt":[{"subitem_textarea_value":"日本経営工学会（2014年春季大会）"}]},"item_10_textarea_35":{"attribute_name":"単著、共著の別","attribute_value_mlt":[{"subitem_textarea_value":"共同"}]},"item_10_textarea_42":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_textarea_value":"（概要）テレビ局が企業ブランド向上のために効率的な資源投資をすることを考え、企業ブランドの視聴行動への定量的な影響度合いを共分散構造分析により明らかにした。テレビ局の企業ブランドは｢番組制作力｣｢品格｣｢独自性｣｢専属出演者の実力｣｢企業の社会的認知｣で構成され、これらの要因を向上させる取り組みに投資することが視聴率の向上につながる。（共同研究者）草野有希、信原由惟、中畑千弘、横山真一郎"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"metadata only access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_14cb"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"other","resourceuri":"http://purl.org/coar/resource_type/c_1843"}]},"item_title":"テレビ業界における視聴行動と企業ブランドに関する研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"テレビ業界における視聴行動と企業ブランドに関する研究","subitem_title_language":"en"}]},"item_type_id":"10","owner":"19","path":["159"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-02-20"},"publish_date":"2015-02-20","publish_status":"0","recid":"2468","relation_version_is_last":true,"title":["テレビ業界における視聴行動と企業ブランドに関する研究"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2023-06-23T14:53:59.192482+00:00"}