@article{oai:asahi-u.repo.nii.ac.jp:00009245,
 author = {簗瀬, 歩 and 橋川, 恵介 and 外山, 貴之},
 issue = {2018-03},
 journal = {2018-03},
 month = {2018-03, 2018-07-12},
 note = {This study focused on the "Instruction Service" given to children in Mie Prefecture. The “Instruction Service” refers to the lesson programs that incorporate the playing of sports provided by a private sports facility. The aims of this study were to analyze the customer recognition of service quality, and to examine the relationships between service quality, customer satisfaction, and desire to continue and recommend the lesson programs among the users. A self-administered questionnaire survey was conducted by the parents of 205 children in 7 kids’ lesson classes in Mie Prefecture from September to October in 2017, and the data were collected. The main results were as following : 1) Service quality was derived from five factors (Lesson Effectiveness, Instructor Popularity, a Concrete Objective, Staff Communication Skill, and Trust and Confidence with the Service) 2) Lesson Effectiveness, Instructor Popularity, a Concrete Objective, Staff Communication Skill, and Trust and Confidence with the Service was shown to have a statistically significant effect on customer satisfaction. Especially, Lesson effectiveness and Instructor popularity were more influential as determining factors for customer satisfaction than the others. 3) As predicted, customer satisfaction was proven to significantly influence the degree of willingness to continue to use and recommend the facility. 4) Corporations have to think of creative ideas to make their lesson programs more effectual with more definitive outcomes, and their instructors should be aware of the importance of being approachable and responsive with customers.},
 pages = {2018-03--2018-03},
 title = {スポーツインストラクション・サービスのクオリティと顧客満足に関する研究},
 volume = {2018-03},
 year = {}
}